Tuesday, April 27, 2010

Redditor Gets it Right, Finding Customers through Social Media

<img class="alignleft" title="Reddit Alien Pizza" src=" " alt="Relationship Marketing, the next generation" width="287" height="384" />Every once in a while, I come across someone doing it totally and completely right. Taking relationship marketing or social media, and bending and shaping it to their will. So, in keeping with the read/write/share nature of the web, I have decided to take a moment each week, and point out when someone gets relationship marketing (or at least my view of what it should be) right.

While browsing <a href="http://www.reddit.com" target="_self">Reddit</a> I came across this <a href="http://www.reddit.com/r/pics/comments/bvqfb/dear_reddit_reddit_alien_pizza_love_rocky/">post</a> from the good people at <a href="http://rockymountainpie.com/">Rocky Mountain Pie</a>. Earlier in the week, someone had posted a pizza made by the guys at Rocky Mountain Pie, and it made it to the front page, a small victory for any Redditors post. Rocky Mountain Pie saw the post about "Pizzasaurus" and decide to pay homage to the good folks at Reddit, by constructing a Reddit Alien pizza (as seen in the picture above). Almost like they took a page from the Chris Brogan book on "Growing Bigger Ears" they listened, reacted and engaged in a way that only social media can offer.

Here is why I think it worked:

Follow the link to read more! http://bit.ly/98e581

Posted via email from devonjordan's posterous

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